Mercedes-Benz
Paid Social, Multi-Channel Digital Advertising, Audience Growth Strategy
Automotive
THE CHALLENGE
Mercedes-Benz needed to rapidly grow its digital community and establish a meaningful social media
presence to support brand positioning and drive showroom interest.
With a small starting audience of
just 340 Facebook followers and a defined campaign budget, they needed a multi-channel approach that
would maximise fan acquisition and brand engagement quickly and cost-effectively.
OUR APPROACH
Clouds Media built a multi-platform campaign spanning Facebook Ads, Google Paid Search, Google
Display, and automotive-specific ad networks. Sophisticated audience targeting was used to reach
qualified automotive enthusiasts and high-income consumers. Creative was developed specifically for
each platform to maximise relevance and engagement. Budget allocation was optimised dynamically
throughout the campaign based on real-time performance data.
Interactive B2C E-Commerce Experience
Built a responsive, conversion-focused e-
commerce storefront showcasing the brand's premium product line with intuitive navigation, fast
search, and a frictionless checkout process.
Custom "Chewmeter" Interactive Recommendation Tool
Engineered a proprietary,
interactive visual tool that guides dog owners through a series of criteria (such as age, weight,
activity level, and chew preferences) to match them with the ideal food and chew options for their
pets.
Interactive Food Calculator
Developed a budget and portion estimation tool allowing users to
enter their dog's specifics and instantly view daily feeding recommendations alongside estimated
weekly and monthly food costs.
Dedicated B2B Wholesale Portal
Built a secure, gated B2B section within the platform where
verified wholesalers and retailers can log in, view tier-specific wholesale catalogs, check real-
time stock, and place bulk purchase orders directly.
THE RESULTS
5,555 new Facebook fans
acquired through paid social in under two weeks
~700 additional likes
from supplementary Google Display and automotive ad network placements
From 340 to 6,600+ total fans
a 19x growth in community size within the campaign window
Traffic over-delivery
all paid channels outperformed contracted traffic targets
Multi-channel efficiency
lowest CPF (cost per fan) achieved via Facebook Ads compared to all other channels