Carrefour
Social Media Marketing, Community Management, Paid Social, Content Creation
Retail & Grocery
THE CHALLENGE
Carrefour needed a comprehensive, always-on social media strategy that could serve a large, diverse
consumer base across multiple platforms simultaneously. The challenge was to maintain consistent
brand voice, respond to customer queries at scale, promote weekly offers effectively, and grow an
engaged social following in a highly competitive retail category.
OUR APPROACH
Clouds Media built and managed a full-stack social media programme spanning Facebook, Instagram,
Twitter, and Google+. We developed a content calendar anchored to Carrefour's promotional calendar,
created bespoke interactive content (including a Facebook game tab that drove significant engagement),
managed the community with daily monitoring and response, and ran targeted paid social campaigns to
amplify reach during key promotional moments. An Instagram growth strategy was implemented from
scratch, growing the account with consistent, visually compelling content.
Interactive B2C E-Commerce Experience
Built a responsive, conversion-focused e-
commerce storefront showcasing the brand's premium product line with intuitive navigation, fast
search, and a frictionless checkout process.
Custom "Chewmeter" Interactive Recommendation Tool
Engineered a proprietary,
interactive visual tool that guides dog owners through a series of criteria (such as age, weight,
activity level, and chew preferences) to match them with the ideal food and chew options for their
pets.
Interactive Food Calculator
Developed a budget and portion estimation tool allowing users to
enter their dog's specifics and instantly view daily feeding recommendations alongside estimated
weekly and monthly food costs.
Dedicated B2B Wholesale Portal
Built a secure, gated B2B section within the platform where
verified wholesalers and retailers can log in, view tier-specific wholesale catalogs, check real-
time stock, and place bulk purchase orders directly.
THE RESULTS
500+ new Instagram followers per month
organic growth through consistent content strategy
75+ posts per month across platforms
including Facebook, Instagram, Twitter, and Google+
Excellent organic reach spikes
correlated directly with offer and promotion releases
High Facebook ad CTR
across Timeline and interactive tab ad formats
Strong community engagement
with all customer comments and queries managed daily
Measurable sales uplift
traced to offer-led social posts during peak promotional periods