Sunbae UAE
Social Media Content Creation (Reels, TikToks, Visual Assets), Community Management, Paid Social Advertising Management (Facebook, Instagram, TikTok)
Beauty, Personal Care & Sun Care
THE CHALLENGE
Sunbae, an emerging sun tanning brand in the UAE, was preparing to launch a new line of premium
sun tanning products into a highly competitive beauty and skincare market. As a completely new
brand entry, Sunbae lacked online presence, established visual identity, and brand recognition
among target consumers across the Emirates.
To achieve a successful commercial launch, Sunbae needed a full-funnel social media strategy. The
brand required a distinct visual identity for its social channels, high-converting video content tailored
to modern consumer habits, and robust advertising management across Meta (Facebook &
Instagram) and TikTok to drive rapid brand awareness, engagement, and direct e-commerce sales.
OUR APPROACH
Clouds Media designed and executed an end-to-end multi-platform social media launch campaign
across Facebook, Instagram, and TikTok:
Brand Identity & Aesthetic Development
Established a cohesive, vibrant Instagram aesthetic
and brand tone tailored to the UAE market, positioning Sunbae as a trendy, premium sun care
brand.
Weekly Short-Form Video Strategy (Reels & TikToks)
Concepted, produced, and published
engaging weekly Reels and TikTok videos highlighting product application, sun-kissed results,
and lifestyle storytelling to drive organic viral reach.
Multi-Platform Advertising Management:
Formulated and optimized performance-focused ad
campaigns on Facebook, Instagram, and TikTok, targeting beauty and outdoor lifestyle
enthusiasts across the UAE to build immediate top-of-funnel awareness.
Proactive Community Management
Handled daily community interactions, direct messages,
comments, and inquiries across all platforms to foster active customer engagement, build brand
loyalty, and convert interested followers into buyers.
THE RESULTS
Successful Market Entry & Awareness
Positioned Sunbae as a standout, recognizable brand in the UAE sun care space right from launch.
High-Volume Reach & Interaction
Weekly short-form video content yielded extensive viral impressions, views, likes, and comment engagement across TikTok and Instagram.
Accelerated Customer Acquisition
Strategic social advertising combined with active community management directly drove new customer acquisition and sustained online sales growth.
Strong Social Brand Equity:
Built a loyal, highly engaged follower base across Meta and TikTok platforms, establishing a foundation for long-term brand equity and customer retention.