Mercedes Benz - Paid Social & Audience Growth
Growing Mercedes-Benz's Digital Community by 5,500+ Fans in Under Two Weeks
Client
Mercedes Benz
Services
Paid Social, Multi-Channel Digital Advertising, Audience Growth Strategy
Industry
Automotive
Mercedes-Benz needed to rapidly grow its digital community and establish a meaningful social media presence to support brand positioning and drive showroom interest. With a small starting audience of just 340 Facebook followers and a defined campaign budget, they needed a multi-channel approach that would maximise fan acquisition and brand engagement quickly and cost-effectively.
Clouds Media built a multi-platform campaign spanning Facebook Ads, Google Paid Search, Google Display, and automotive-specific ad networks. Sophisticated audience targeting was used to reach qualified automotive enthusiasts and high-income consumers. Creative was developed specifically for each platform to maximise relevance and engagement. Budget allocation was optimised dynamically throughout the campaign based on real-time performance data.
5,555 new Facebook fans: acquired through paid social in under two weeks
~700 additional likes: from supplementary Google Display and automotive ad network placements
From 340 to 6,600+ total fans: a 19x growth in community size within the campaign window
Traffic over-delivery: all paid channels outperformed contracted traffic targets
Multi-channel efficiency: lowest CPF (cost per fan) achieved via Facebook Ads compared to all other channels
