Carrefour - Social Media Marketing
Building a Retail Giant's Social Media
Community from the Ground Up
Client
Carrefour
Services
Social Media Marketing, Community Management, Paid Social, Content Creation
Industry
Retail & Grocery
Carrefour needed a comprehensive, always-on social media strategy that could serve a large, diverse consumer base across multiple platforms simultaneously.
The challenge was to maintain consistent brand voice, respond to customer queries at scale, promote weekly offers effectively, and grow an engaged social following in a highly competitive retail category.
Clouds Media built and managed a full-stack social media programme spanning Facebook, Instagram, Twitter, and Google+. We developed a content calendar anchored to Carrefour’s promotional calendar, created bespoke interactive content (including a Facebook game tab that drove significant engagement), managed the community with daily monitoring and response, and ran targeted paid social campaigns to amplify reach during key promotional moments. An Instagram growth strategy was implemented from scratch, growing the account with consistent, visually compelling content.
500+ new Instagram followers per month: organic growth through consistent content strategy
75+ posts per month across platforms: including Facebook, Instagram, Twitter, and Google+
Excellent organic reach spikes: correlated directly with offer and promotion releases
High Facebook ad CTR: across Timeline and interactive tab ad formats
Strong community engagement: with all customer comments and queries managed daily
Measurable sales uplift: traced to offer-led social posts during peak promotional periods
